20+
Applications
5M+
Downloads
2016
Building since
Dubai
Meydan Free Zone
+ 20
applications
Who we are
One company, a portfolio of digital access.
22Service is a Dubai-based technology company uniting a family of digital products and online services under one roof. We advance the IT sector across the Middle East and the wider Arab world by building products that feel native — culturally, linguistically and commercially.
We know Arab consumers because we build for their everyday realities: the way they travel, pay, play and stay connected. That closeness — and the continuous feedback of millions of users — shapes platforms that are fast, trustworthy and genuinely local.
What sets us apart
Region-native by design, not by translation.
Arabic-first experience
Interfaces, content and support designed in Arabic from the ground up, with English wherever it helps.
Localized commerce
Transparent pricing in local currencies and the regional payment methods people already trust.
Frictionless access
Simple onboarding and responsive performance, even on variable networks, with policies you can actually read.
Regional compliance
Solutions aligned with local regulations and data-protection requirements in every market we enter.
Customer care that listens
Real, responsive support built around how Arab users expect to be treated.
All under one roof
One trusted brand, one account, one ecosystem — connecting every service we build.
// What we do
A single ecosystem for digital access.
We combine secure infrastructure, intuitive UX and scalable operations to simplify digital access for individuals, businesses and public-sector partners throughout the Arab world.
- Connectivity & eSIM
- Digital gaming cards
- Subscriptions & digital goods
- E-travel cards
- Online telecom · soon
- Payments · soon
Vision
Power simple, trusted digital access for every user in the Middle East — and beyond.
Mission
Build Arabic-first, globally scalable platforms for payments, connectivity and digital services — delivering fast onboarding, local trust and enterprise-grade reliability.
Strategic pillars
How we grow, deliberately.
01
Local → Regional → Global
Launch locally, standardize regionally, then scale internationally.
02
Multi-vertical growth
E-travel, telecom, payments and new digital goods, expanding the ecosystem.
03
Platform & APIs
Open integrations for partners, governments and enterprises to build on.
The ecosystem
Four products, one trusted account.
Our journey
From a Dubai start-up to a regional ecosystem.
2016
Founded in Dubai
22Service begins building digital products designed for Arab users from day one.
Expansion
Growing the portfolio
The app family expands across gaming cards, subscriptions and digital goods.
Scale
Millions on board
Downloads climb into the millions as the products mature and trust grows.
Connectivity
The eSIM era
Travel and eSIM connectivity join the ecosystem with the launch of 22SIM.
2025
5M+ and counting
20+ applications, 5M+ downloads, and new products — 22Pay and 22Call — on the way.
What we believe
The principles behind every product.
01
Native by design
We don’t localize as an afterthought — we build for the region first.
02
Trust as infrastructure
Security, clarity and compliance are features, not fine print.
03
Speed with care
Fast to ship, but never at the cost of the user’s experience.
04
Partnership over transactions
Win-win with merchants, carriers and regulators — every time.
Partner mindset
Win-win with merchants, carriers and regulators.
We grow by making our partners successful — with open integrations, transparent terms and reliable, enterprise-grade operations.