+ 20
applications
Who we are
22 Service
22Service is a Dubai-based technology company uniting a portfolio of innovative digital solutions and seamless online services.
Our mission is to advance the IT sector across the Middle East and the Arab world by creating products hat feel native to the region—culturally, linguistically, and commercially.
We know Arab consumers because we build for their everyday realities.
Since 2016, our teams have launched 20+ applications across multiple categories, surpassing 5 million downloads as of 2025.
That scale—and the continuous feedback behind it—shapes platforms that are fast, trustworthy, and tailored to how people actually live, travel, pay, and communicate in the region.
Our mission is to advance the IT sector across the Middle East and the Arab world by creating products hat feel native to the region—culturally, linguistically, and commercially.
We know Arab consumers because we build for their everyday realities.
Since 2016, our teams have launched 20+ applications across multiple categories, surpassing 5 million downloads as of 2025.
That scale—and the continuous feedback behind it—shapes platforms that are fast, trustworthy, and tailored to how people actually live, travel, pay, and communicate in the region.
What sets us apart
Arabic-first experience
Interfaces, content, and support in Arabic (with English as needed).
Localized commerce
Transparent pricing in local currencies and trusted regional payment methods.
Frictionless access
Simple onboarding, responsive performance on variable networks, and clear policies.
Regional compliance
Solutions aligned with local regulations and data-protection requirements.
Customer care that listens
Real, responsive support designed around Arab user expectations.
What we do
We operate across online gaming cards, digital subscriptions, e-travel cards, online telecommunications, and adjacent tech-driven services—bringing secure infrastructure, intuitive UX, and scalable operations under one ecosystem. By combining regional insight with global standards, we simplify digital access for individuals, businesses, and public-sector partners throughout the Arab world.
Partner Mindset
Win-win with merchants, carriers, and regulators.
Strategic Pillars
Local → Regional → Global
Launch locally, standardize regionally, scale internationally.
Multi-Vertical Growth
e-travel, telecom, payments, and new digital goods.
Platform & APIs
Open integrations for partners, governments, and enterprises.
