Last updated: September 30, 2026
1. Who we are
This Privacy Policy explains how 22Service FZ-LLC (“22Service”, “we”, “us”) collects, uses and protects personal data when you play our mobile games and use related websites and services (the “Games”).
22Service FZ-LLC is a company registered in the Meydan Free Zone, Dubai, United Arab Emirates. We are the data controller for the personal data described in this policy.
This policy applies to every Game published under the 22Service name on the Apple App Store, Google Play and any other store or website. A specific Game may add a short game-specific notice; where it does, that notice supplements this policy.
By downloading, installing or playing a Game you acknowledge this policy. If you do not agree, please do not use the Games.
2. Information we collect
We collect only what we need to run the Games, keep them fair and improve them. Most Games can be played without creating an account.
| Category | Examples | Source |
|---|---|---|
| Account and profile | Player ID, nickname, avatar, email (if you register or sign in with Apple, Google or Facebook) | You |
| Gameplay data | Progress, levels, scores, in-game currency and items, achievements, session length | Automatic |
| Device and technical data | Device model, OS version, language, time zone, app version, IP address, crash logs | Automatic |
| Advertising identifiers | IDFA (iOS, only with your permission), Google Advertising ID, IDFV | Automatic |
| Purchase data | Product purchased, price, currency, transaction ID, purchase date | App store |
| Communications | Messages you send to support, feedback, survey answers | You |
| Approximate location | Country or city derived from IP address | Automatic |
We do not collect precise GPS location, contacts, photos or microphone data unless a specific Game asks for it and you grant permission.
Payments for in-app purchases are processed by Apple or Google. We never receive or store your full card number or bank details.
3. How we use your information
We use personal data for the purposes below. Where EU/UK GDPR or the UAE Personal Data Protection Law applies, each purpose relies on the legal basis shown.
| Purpose | Legal basis |
|---|---|
| Provide the Games, save progress, sync across devices | Performance of our contract with you |
| Process and restore in-app purchases, prevent refund abuse | Performance of contract |
| Detect cheating, fraud, hacking and abuse | Legitimate interests (fair, secure games) |
| Fix crashes and improve performance | Legitimate interests |
| Analyse how players use the Games to improve design | Legitimate interests, or consent where required |
| Show ads, including personalised ads | Consent (you can refuse or withdraw it) |
| Send push notifications and marketing | Consent (switch off any time in device settings) |
| Answer support requests | Performance of contract / legitimate interests |
| Comply with law and respond to lawful requests | Legal obligation |
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. Advertising, analytics and third-party services
Our Games include software development kits (SDKs) from third-party partners that provide analytics, crash reporting, advertising, install attribution and payment processing (including Apple App Store and Google Play). These partners may collect device and usage data directly under their own privacy policies.
Your ad choices. On iOS we ask permission through Apple’s App Tracking Transparency prompt before accessing your IDFA. On Android you can reset or delete your Advertising ID in device settings. In the EEA, UK and Switzerland we show a consent screen before personalised ads. If you decline, you may still see non-personalised ads.
Some Games offer an ad-free option through an in-app purchase.
5. Sharing, transfers, retention and security
We do not sell your personal data. We share it only with:
- Service providers that host, analyse or support the Games on our behalf, under written contracts.
- Advertising and attribution partners described in section 4, subject to your consent choices.
- Our group companies, including TM App Company LLC (Kuwait), for operations and support.
- Authorities, where the law requires it or to protect players, our rights or public safety.
- A buyer or successor if 22Service is merged, acquired or sells its assets.
International transfers. Our servers and partners may be located outside your country, including in the UAE, the EU and the United States. Where required, we use safeguards such as the EU Standard Contractual Clauses.
Retention. We keep account and gameplay data while your account is active and for as long as reasonably necessary afterwards. Purchase records are kept as long as tax and accounting laws require. Then we delete or anonymise the data.
Security. We use encryption in transit, access controls and regular reviews to protect your data. No system is completely secure, so please keep your device and login details safe.
6. Children’s privacy
Our Games are intended for a general audience aged 13 and over (or the minimum digital-consent age in your country, up to 16 in parts of the EU).
Where a Game may be played by younger children, we use an age screen. Players who indicate they are under the relevant age receive only contextual (non-personalised) ads, no behavioural analytics, and no social or chat features. We do not knowingly collect personal data from children under 13 without verifiable parental consent, in line with the US COPPA rule.
If you are a parent or guardian and believe your child has given us personal data, contact us and we will delete it promptly.
7. Your rights and how to contact us
Depending on where you live, you may have the right to:
- Access the personal data we hold about you and get a copy.
- Correct inaccurate data.
- Delete your data and your account.
- Object to or restrict certain processing, including direct marketing.
- Receive your data in a portable format.
- Withdraw consent at any time, without affecting earlier processing.
- California residents: know what we collect, request deletion, and opt out of “sale” or “sharing” for cross-context advertising. We do not discriminate against you for using these rights.
Deleting your account. Use the “Delete account” option in each Game’s settings, or contact us. We complete deletion within 30 days, except data we must keep by law. Uninstalling a Game does not by itself delete server-side data.
To exercise any right, contact us through the support option in the Game and include your Player ID (found in Settings). We reply within 30 days. You may also complain to your local data protection authority.
Changes. We may update this policy. We will change the date at the top and, for material changes, notify you in the Game.
Contact. 22Service FZ-LLC, Meydan Free Zone, Dubai, United Arab Emirates.