---
title: About Us — 22service
url: https://22service.com/en/about-us/
date: 2025-01-31
---

# About Us

				
		
		
				
					20+				
				
									Applications								
				
		
				
					5M+				
				
									Downloads								
				
		
				
					2016				
				
									Building since								
				
		
				
					Dubai				
				
									Meydan Free Zone								
				
				
				
		
					
		
				
				
								
				
	
		
			+
			
				20			
			
		
		applications
	
 .pbmit-fld-contents 			
							
				
				
																														
				
		
		
				
					 Who we are				
				
					One company, a portfolio of digital access.				
				
									22Service is a Dubai-based technology company uniting a family of digital products and online services under one roof. We advance the IT sector across the Middle East and the wider Arab world by building products that feel native — culturally, linguistically and commercially.								
				
									We know Arab consumers because we build for their everyday realities: the way they travel, pay, play and stay connected. That closeness — and the continuous feedback of millions of users — shapes platforms that are fast, trustworthy and genuinely local.								
				
				
					
				
		
		
					
		
				
					 What sets us apart				
				
					Region-native by design, not by translation.				
				
		
		
				
							

						
				
								
			
			
						

									
						
							Arabic-first experience						
					
				
									
						Interfaces, content and support designed in Arabic from the ground up, with English wherever it helps.					
				
			
			
		
						
				
		
				
							

						
				
								
			
			
						

									
						
							Localized commerce						
					
				
									
						Transparent pricing in local currencies and the regional payment methods people already trust.					
				
			
			
		
						
				
		
				
							

						
				
								
			
			
						

									
						
							Frictionless access						
					
				
									
						Simple onboarding and responsive performance, even on variable networks, with policies you can actually read.					
				
			
			
		
						
				
		
				
							

						
				
								
			
			
						

									
						
							Regional compliance						
					
				
									
						Solutions aligned with local regulations and data-protection requirements in every market we enter.					
				
			
			
		
						
				
		
				
							

						
				
								
			
			
						

									
						
							Customer care that listens						
					
				
									
						Real, responsive support built around how Arab users expect to be treated.					
				
			
			
		
						
				
		
				
							

						
				
								
			
			
						

									
						
							All under one roof						
					
				
									
						One trusted brand, one account, one ecosystem — connecting every service we build.					
				
			
			
		
						
				
				
					
				
				
		
		
					
		
		
				
					// What we do				
				
					A single ecosystem for digital access.				
				
									We combine secure infrastructure, intuitive UX and scalable operations to simplify digital access for individuals, businesses and public-sector partners throughout the Arab world.								
				
		
				
							
							
											
													
										Connectivity & eSIM
									
								
											
													
										Digital gaming cards
									
								
											
													
										Subscriptions & digital goods
									
								
											
													
										E-travel cards
									
								
											
													
										Online telecom · soon
									
								
											
													
										Payments · soon
									
						
						
				
				
					
				
				
		
		
					
		
		
				
									Vision								
				
					Power simple, trusted digital access for every user in the Middle East — and beyond.				
				
		
				
									Mission								
				
					Build Arabic-first, globally scalable platforms for payments, connectivity and digital services — delivering fast onboarding, local trust and enterprise-grade reliability.				
				
				
					
				
				
		
		
					
		
				
					Strategic pillars				
				
					How we grow, deliberately.				
				
		
		
				
									01								
				
					Local → Regional → Global				
				
									Launch locally, standardize regionally, then scale internationally.								
				
		
				
									02								
				
					Multi-vertical growth				
				
									E-travel, telecom, payments and new digital goods, expanding the ecosystem.								
				
		
				
									03								
				
					Platform & APIs				
				
									Open integrations for partners, governments and enterprises to build on.								
				
				
					
				
				
		
		
					
		
				
					 The ecosystem				
				
					Four products, one trusted account.				
				
		
		
				
					22SIM				
		
				
										
						
									Live
					
					
								
				
				
									Instant eSIM connectivity for travel and everyday data across the region and beyond.								
				
		
				
					22Cards				
		
				
										
						
									Live
					
					
								
				
				
									Digital gaming and gift cards, delivered instantly with regional payment options.								
				
		
				
					22Pay				
		
				
										
						
									Coming soon
					
					
								
				
				
									Payments built for local trust and cross-border simplicity.								
				
		
				
					22Call				
		
				
										
						
									Coming soon
					
					
								
				
				
									Online telecom that keeps the region connected, affordably.								
				
				
					
				
				
		
		
					
		
				
					 Our journey				
				
					From a Dubai start-up to a regional ecosystem.				
				
		
		
				
									2016								
				
					Founded in Dubai				
				
									22Service begins building digital products designed for Arab users from day one.								
				
		
				
									Expansion								
				
					Growing the portfolio				
				
									The app family expands across gaming cards, subscriptions and digital goods.								
				
		
				
									Scale								
				
					Millions on board				
				
									Downloads climb into the millions as the products mature and trust grows.								
				
		
				
									Connectivity								
				
					The eSIM era				
				
									Travel and eSIM connectivity join the ecosystem with the launch of 22SIM.								
				
		
				
									2025								
				
					5M+ and counting				
				
									20+ applications, 5M+ downloads, and new products — 22Pay and 22Call — on the way.								
				
				
					
				
				
		
		
					
		
				
					What we believe				
				
					The principles behind every product.				
				
		
		
		
				
									01								
		
				
					Native by design				
				
									We don’t localize as an afterthought — we build for the region first.								
				
				
				
		
		
				
									02								
		
				
					Trust as infrastructure				
				
									Security, clarity and compliance are features, not fine print.								
				
				
				
		
		
				
									03								
		
				
					Speed with care				
				
									Fast to ship, but never at the cost of the user’s experience.								
				
				
				
		
		
				
									04								
		
				
					Partnership over transactions				
				
									Win-win with merchants, carriers and regulators — every time.								
				
				
				
				
					
				
				
		
		
					
		
				
					 Partner mindset				
				
					Win-win with merchants, carriers and regulators.				
				
									We grow by making our partners successful — with open integrations, transparent terms and reliable, enterprise-grade operations.								
		
				
										
						
									Partner with 22Service
					
					
								
				
										
						
									Contact us