---
title: About Us — 22service
url: http://22service.com/en/about-us/
date: 2025-01-31
---

# About Us

				
					
		
				
				
								
				
	
		
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					Who we are
				
				
			
				
					22 Service
				
				
			22Service is a Dubai-based technology company uniting a portfolio of innovative digital solutions and seamless online services. Our mission is to advance the IT sector across the Middle East and the Arab world by creating products hat feel native to the region—culturally, linguistically, and commercially.
We know Arab consumers because we build for their everyday realities. Since 2016, our teams have launched 20+ applications across multiple categories, surpassing 5 million downloads as of 2025. That scale—and the continuous feedback behind it—shapes platforms that are fast, trustworthy, and tailored to how people actually live, travel, pay, and communicate in the region.				
				
				
					
				
		
					
		
				
				
						
				
					What sets us apart
				
				
							
				
				
							
						
				
					 Arabic-first experience 
							
			
			
		

						
				
		
					
				
									Interfaces, content, and support in Arabic (with English as needed).								
					
				
				
					
						
				
					 Localized commerce 
							
			
			
		

						
				
		
					
				
									Transparent pricing in local currencies and trusted regional payment methods.								
					
				
				
					
						
				
					 Frictionless access 
							
			
			
		

						
				
		
					
				
									Simple onboarding, responsive performance on variable networks, and clear policies.								
					
				
				
					
						
				
					 Regional compliance 
							
			
			
		

						
				
					
		
				
									Solutions aligned with local regulations and data-protection requirements.								
				
					
				
					
						
				
					 Customer care that listens 
							
			
			
		

						
				
					
				
									Real, responsive support designed around Arab user expectations.								
					
				
					
					
						
				
					
				
		
					
		
				
																														
				
		
				
				
					 
				
					What we do
				
				
			We operate across online gaming cards, digital subscriptions, e-travel cards, online telecommunications, and adjacent tech-driven services—bringing secure infrastructure, intuitive UX, and scalable operations under one ecosystem. By combining regional insight with global standards, we simplify digital access for individuals, businesses, and public-sector partners throughout the Arab world.				
				
				
					
				
		
					
				
				
										
				
					
			 
				
				
					Partner Mindset 
				
				
			
				
					Win-win with merchants, carriers, and regulators.
				
				
					
		
									

						

							
								
								

																		
										
																					
										
											Vision																					
																				
											Power simple, trusted digital access for every user in the Middle East—and beyond.										
										
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											Mission																					
																				
											 Build Arabic-first, globally scalable platforms for payments, connectivity, and digital services—delivering fast onboarding, local trust, and enterprise-grade reliability.										
										
										View Detail									
									
															
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					Strategic Pillars  
				
				
							
						
			
						
						
							
								
									
										
										
											Local → Regional → Global
											
												Launch locally, standardize regionally, scale internationally.
											
										
									
									
										
									
									
										
									
								
							
						
								
						
							
								
									
										
										
											Multi-Vertical Growth
											
												e-travel, telecom, payments, and new digital goods.
											
										
									
									
										
									
									
										
									
								
							
						
								
						
							
								
									
										
										
											Platform & APIs
											
												Open integrations for partners, governments, and enterprises.
											
										
									
									
										
									
									
										
									
								
							
						
													
			
			
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